In today's competitive landscape of digital marketing, not many experts have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde has established himself as a nationally recognized PR expert who empowers brands build authority, dominate search rankings, and get featured on over 900 media outlets.
A Journey From Retail to Digital PR
Rohde's career path took several unexpected turns. After earning a business education from schools such as Michigan Ross, he started out in retail operations — managing national retail locations, handling multi-unit management, and eventually managing operations across two national retail companies.
The itch to create something from scratch never went away. With a team of partners, he launched a national service provider, completed a successful sale, started another, then relocated to Cleveland, Ohio, where he grew a business across five states — and sold that company also. Somewhere along the way that he found his true calling in digital marketing.
The News Guy: Strategic PR Distribution
Now, Rohde leads 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Under the banner of "The News Guy," he delivers a robust lineup of services engineered to move the needle for businesses.
His core offering is press release distribution, publishing content across major media outlets including AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press read more releases, Rohde delivers high-profile article placements on prestigious platforms, SEO and local SEO services, strategic link building, and PPC campaign management.
The AI Search Visibility Edge
Perhaps the most forward-thinking aspect of his work is his pioneering approach to AI search visibility. He treats press releases as a form of influence over AI systems — helping brands shape what AI systems like Google AI Overviews, ChatGPT, and Perplexity communicate about their business. This cutting-edge approach gives businesses a competitive edge in the rapidly evolving digital landscape.
A Renaissance Man of Media and Marketing
Rohde's reach goes much further than just his marketing services. He hosts two podcasts — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series spotlighting entrepreneurs and small business owners.
As a conference presenter, Rohde has shared his expertise at major events around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to popular podcast programs like The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde holds IMDB credits as a producer, actor, and director — proving he can bring stories to life both behind the camera and in the boardroom.
Building Digital Trust, One Press Release at a Time
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For brands that want to build authority, rise in the search results, and future-proof their marketing, Randy Rohde and The News Guy deliver the results that matter.